There is one common denominator with every business challenge: people.

In this presentation, Michael G. Bartlett will introduce us to the brain science behind good experience design and show that no matter what hurdles your business faces, the same underlying principles can be followed to forge a connection and increase your chances of success.

Michael will show that rather than getting lost in the weeds of overly specific challenges like SEO, culture transformation, or communications, you can simply leverage the architecture of the human mind to open up a fresh perspective and overcome the problem.

Welcome to XEO: Experience Engine Optimization.